Writing & commentary.

The deal is simple and unusual: the thinking is theirs, the craft is mine, and the standard belongs toboth. I work with leaders who have something genuinely to say — a position their industry needs argued —and who want it said in prose they would defend sentence by sentence. Op-eds, keynote scripts, partnerletters, the annual review that everyone reads and no one admits to: drafted in interview, argued inmargin, and revised until the author reads it aloud without flinching.

Three rules govern the work. First, no invention: I do not put convictions in people, I put convictionsin order — if the position does not exist in the interviews, the piece waits until it does. Second, theauthor's ear wins: my job is to make the sentence say what they actually believe, in the register theirroom actually uses. Third, no content-mill cadence: one argued piece a month outperforms four reheatedones, and both our reputations prefer it.

Engagements run quarterly, from £6,200 per month for a steady rhythm of one substantial piece plusshorter commentary. Each cycle includes the interviews, the drafting, two argument-level revisions, and aplacement conversation — where the piece should live to be read by the people who matter.

Firms run on a small number of standing arguments: why this merger, why this partner promotionframework, why this market, why us. Left unwritten, those arguments get re-litigated at every partnermeeting and reinvented by every departing director. I work with leadership to write them down — theposition papers that outlive the individuals who first made them — and to build the house voice thatcarries them: worked examples, an argued style standard, and the two-page primer that new joinersactually read.

The craft here is restraint. A house voice should sound like the firm on its best-behaved day, notlike a consultant's portfolio. Everything is built from the documents you already respect — the letter aclient kept, the paper that swung the vote — and tested against the meetings where the firm's judgementactually travels.

Scoping from a three-week engagement; fees fixed in writing after the scoping call. The work pairsnaturally with an advisory season and is often commissioned as its closing act.